I, Juan Carlos Sancha, have been involved in world wine for more than 25 years. I have worked in several wineries in La Rioja, and I also teach at the University of La Rioja. In 2008, I decided to start a project to rescue minority grape varieties from various areas of Rioja Alta.  Concurrently, I continue working at the University of La Rioja, and I also advise and assist a number of wineries around Spain.

This project is based on Organic Viticulture, which involves working in the vineyard and now, in our winery, to produce wines which are as natural, as true to the terroirs, and as healthy as possible. We have achieved this through the elimination of pesticides, herbicides, and chemical fertilizers in the vineyard with the goal of restoring the vineyards to their natural complexity and ability to fight diseases, and thereby promoting the proper and organic growth of the vines.

Thus, our winemaking philosophy is based on the concept of minimal intervention and preservation of purity in all stages of the wine-growing and winemaking process.

We produce three organic artesan wines, and we are small and intimately involved in our wine-growing and winemaking, seeking to produce personal, elegant, and powerful wines.